Pay Per Click (PPC), Search Engine Marketing (SEM), Digital Advertising, Cost Per Click (CPC) –
Confused by all these terms? They all refer to the same basic model: you pay to have your website ads, Facebook ads, display ads, etc., appear in a premium position. When a user clicks on your ad, you’re charged.
Is PPC Right for You?
Like any marketing tool, PPC’s effectiveness depends on your budget and strategy. We’ve found that PPC works best when customers have a high-quality website, landing page, or social media page to direct traffic to after a keyword triggers an ad. Sending potential customers to the wrong page is a waste of money.
Quality Landing Pages = Lower Costs
In addition to having a strong landing page, Google and other search engines reward high-quality content with lower advertising costs.
Does PPC Help with SEO?
While PPC won’t replace organic search results, it can contribute to your overall SEO strategy. Appearing in premium positions on search engine results pages or promoting campaigns on platforms like Facebook can help you achieve your marketing goals.
Avoid the middle man. In Charlotte, you can’t turn the corner without running in to someone selling digital advertising. It’s the low hanging fruit in the suite of tools used to achieve results on the web. But buyer beware! You can buy most digital products directly. There’s no need to pay a high monthly fee to a middle man. At CCP Web Design we set your campaigns up but allow you complete access. We help you manage your campaigns with as much support as you need. You set the price, you set the budget and you control the spend.
Google Ads
Really good search engine strategy is about owning the first page of Google. You want your company to be there in the organic space, digital space, and local maps area.
We are experts at Pay-Per-Click with Google (Google Ads). Our digital advertising experts work each day to keep your ads in prime positions at a cost that fits your budget.