Search Engine Optimization (SEO)

Search Engine Optimization

SEO CharlotteThere are two ways people use the term SEO. The first is a technical reference to the way site code is constructed. A good website should have meta tags, meta titles, and specific code that makes it easier for search engines to crawl, index and understand the content of your website.

TIP:  If you are researching SEO companies in Charlotte, be certain your on-page SEO is included in the deal.   Proper site structure should be a part of any well-built website and in our opinion should be included in the price.

The second way the term SEO is used is as catch-all for everything else that gets your site noticed or moved upwardly to page one results on Google.  Some services like Google Adwords, Blogging, Content Management or Link Building are more accurately included in Internet Marketing or Digital Advertising.

SEO Secrets:  Let’s clear up the myth … there really are no SEO secrets that will move your site to the top of the Google search page.  There is no magical code or “back-end” way to outsmart Google. Anyone that tells you differently is probably stretching the truth to say the least. Did you know that it is harder to get a job writing code for Google than to get a job as a rocket engineer at NASA! These are some seriously smart people. If you think you know a “trick” to get to the top, believe me they have identified it and closed the door before you can even write the code!

There are however, some great strategies (Internet Marketing Tools)  that use a “Google approved” combination of products and services that will move your site higher in the results with integrity and with lasting results.

Google, Facebook, Twitter, Bing and other search engines use Artificial Intelligence to locate useful, fresh content to deliver to their users.  With a little effort and planning one can easily build content around the ideas and specific branding that will bring users to a site.

Start with good On-Page SEO and then add these Internet Marketing Tools to give your site greater visibility.

  • Blogs
  • News Articles
  • Company Information
  • New Pages/Website Content
  • White Papers
  • Downloadable PDFs
  • Image Syndication
  • Directory Registration
  • Article Syndication
  • Link Building
  • Social Media
  • Email Marketing

Remember there is no “trick” to using these products; only good strategy with a managed budget.

We offer complete transparency! It is our belief that given the proper amount of education our customers are smart enough to decide what services they would like to implement using their in-house resources and what they would like to sub-contract. Search Engine Optimization (SEO) and Internet Marketing are relatively new to the small business community. These products and services are not standardized and pricing varies. We offer up-front pricing lists and compare our programs regularly to be certain that our offerings are fair and in-line with the current market.